Name Development

This company needed a name that says "help" and "guide." We explored and reviewed over 1000 names.

Logo Design

A logo that ties to the parent brand yet demonstrates "growth", "direction" and "movement".

Naming

Logo Design

Brand Launch

Waypoint Branding & Logo

Waypoint Resource Group is TG’s for-profit affiliation. Waypoint enters the accounts receivable management industry with almost 40 years of outstanding customer service and collections experience. I led the in-house team that was responsible for competitive analysis, brand name development, identity development, and go-to-market implementation.

* 2016 Gold Summit Creative Award

ClientWaypoint Resource GroupServicesCreative Direction, Name Development, Design, BrandingLinkwww.waypoint.com